Technical SEO makes sure search engines can find, render and understand your pages. Without it, even excellent content struggles to appear in search. This checklist covers the essentials we review for business websites in Pune and across India.
Crawlability
- robots.txt allows important sections and blocks only what should be hidden.
- XML sitemap lists all important URLs, is submitted in Google Search Console and stays up to date.
- Internal links connect every important page; no key page is orphaned.
- Status codes are correct: live pages return 200, removed pages return 404 or 410, and moved pages use 301 redirects.
- Redirect chains are kept short.
Indexation
- Canonical tags point to the preferred version of each page.
- Duplicate content from URL parameters, www and non-www versions, or HTTP and HTTPS is consolidated.
- noindex is used deliberately, and never on pages you want ranked.
- Search Console coverage reports are reviewed for excluded pages and errors.
Rendering
If your site relies heavily on JavaScript, confirm that important content and links are present in the rendered HTML Google sees. Server-side rendering or prerendering often helps.
Performance
- Measure Core Web Vitals: Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift. See Core Web Vitals explained.
- Compress images and serve modern formats.
- Remove unused JavaScript and CSS.
Mobile
Most searches in India happen on mobile. Check that text is readable, buttons are easy to tap and nothing overflows the screen.
On-page structure
- One clear H1 per page, followed by logical headings.
- Unique title tags and meta descriptions.
- Descriptive image alt text.
- Clean, readable URLs.
Structured data
Add relevant schema markup, such as Organization, LocalBusiness, Product, FAQ and BreadcrumbList, and validate it. See our structured data guide.
VENUS DIGITAL CORPORATION offers technical SEO audits and implementation for Pune businesses. Explore our Digital Marketing services or request an audit.
Want to be found on Google?
Technical SEO, local SEO and paid campaigns for Pune businesses, planned and measured clearly.