A product listing does two jobs. It must be found in marketplace search, and it must convince a shopper to buy. Most underperforming listings fail at one of these. Here are twelve improvements we regularly make for sellers in Pune and across India.
Getting found
- 1Use the right category. A product in the wrong category misses the filters shoppers use.
- 2Fill every relevant attribute. Material, size, colour, compatibility and pack quantity often power search filters.
- 3Lead the title with what the product is. Then add the key differentiators shoppers search for.
- 4Use the backend search terms field for synonyms, regional names and common misspellings, without repeating words from the title.
- 5Keep variants grouped correctly so reviews and visibility are shared across sizes and colours.
Convincing the shopper
- 1Show the product clearly. The main image should be clean, well lit and accurate.
- 2Add context images. Show scale, use cases and close-up details.
- 3Write bullet points that answer questions. What is it made of? What fits? What is in the box?
- 4Be honest about limitations. Clear expectations reduce returns and negative reviews.
- 5Use enhanced content where available to explain features visually. See our A+ content guide.
Keeping listings healthy
- 1Watch the questions customers ask. Repeated questions show what your listing is missing.
- 2Review listings monthly. Check for suppressed listings, changed category requirements and outdated images.
What to measure
Track sessions, conversion rate, return rate and the reasons for returns. A listing with good traffic but low conversion usually has a content problem. A listing with high returns usually has an expectation problem.
Getting a listing audit
VENUS DIGITAL CORPORATION reviews and improves marketplace listings for businesses in Pune and across Maharashtra. See our E-Commerce services or ask us about a listing audit.
Selling online in Pune?
We set up, manage and grow marketplace and online-store channels for businesses across Maharashtra.