How to Write Product Titles That Rank on Amazon and Flipkart

The product title is the single most important piece of text in a marketplace listing. It influences whether your product appears in search and whether shoppers click on it. Yet many sellers in Pune either stuff titles with keywords or leave them so short that nobody finds them.

A simple title framework

For most products, this order works well:

Brand + Product type + Key feature + Material or specification + Size or quantity + Colour (if relevant)

For example, a cotton kurta might read: Brand Women's Cotton Straight Kurta with Pockets, Regular Fit, Navy Blue.

Start with how customers search

Before writing, list the words customers actually use. Good sources include:

• The marketplace's own search suggestions as you type.
• Questions and reviews on similar products.
• Your sales team's experience of how customers describe the product.
• Regional terms, such as Marathi or Hindi product names, where shoppers commonly use them.

Rules to follow

1. 1Follow each platform's character limits and style guide. Titles that break rules may be suppressed.
2. 2Do not repeat words. Repetition does not help ranking and looks spammy.
3. 3Avoid promotional claims like "best" or "No. 1". Most platforms prohibit them.
4. 4Use numerals for sizes and quantities so they are easy to scan.
5. 5Keep the most important words early, because mobile search results often cut titles short.

Titles for product variants

When a product has many sizes or colours, keep a consistent title pattern across variants and change only the attribute that differs. This makes the catalogue easier to manage and helps shoppers compare options.

Test and refine

Change one element at a time and give it a few weeks before judging results. Watch click-through and conversion rather than only rank, since a well-ranked title that nobody clicks is not doing its job.

For more listing improvements, read our product listing optimisation tips. If you would like help rewriting titles across a large catalogue, explore our E-Commerce services.